Open your career-path!

 

 

 

 

 Log-in

 

BUSINESS ENGLISH

& MARKETING

made easy!

no stress,  nothing boring,  no joke!

 

 

 
Register

 

 

English conversations
Having a conversation or speaking in public can be intimidating when in a foreign language. We propose one-on-one English conversations to gain ease.
Legal tender green
Reading comprehension multiple choice questionnaires on selected articles from the WSJ.com and other business publications.
write buwi
Writing to hit your goal is not an easy task! Our selection of newsletters, e-mail blasts etc. demonstrates our how-to method.

 

 

 

 

Business Models and Planning for Innovation

The goal of this class is to enable students to:

  • -Identify and become familiar with Business Models based on Price = Zéro;
  • -Evaluate the value creation process;
  • -To model the impact of innovation on the Business Unit’s activity.

 

 

Global Marketing

The goal of this class is to enable students to build a Global Marketing Information Systems framework meant to help identify market patterns at a transnational level.  This information system is meant to help make sense of the information available about the environment a business evolves in, whether it is: economic, political and regulatory, social and cultural, regional market characteristics and customer behavior and even regional marketing mix decisions.