Business Models and Planning for Innovation
The goal of this class is to enable students to:
- Identify and become familiar with Business Models based on Price = Zéro;
- Evaluate the value creation process;
- To model the impact of innovation on the Business Unit’s activity.
The goal of this class is to enable students to build a Global Marketing Information Systems framework meant to help identify market patterns at a transnational level. This information system is meant to help make sense of the information available about the environment a business evolves in, whether it is: economic, political and regulatory, social and cultural, regional market characteristics and customer behavior and even regional marketing mix decisions.