Anglais du Marketing

To gain ease in using English professionally.

Program description: 

“Anglais du Marketing” is taught in English.   The course is based on two legs.  Marketing Systems and English.  The goal is for the students to gain ease in using English professionally by exploring intensively in English their environment of study. 
Marketing is approached through the scope of the Consulting Projects the students conduct during their semesters at La Sorbonne for a specific “client”.  As a team, students need to present their understanding of their client's: market, target, value proposition...
English is approached as a communication tool for oral and written expression.   This communication tool is geared towards a multicultural professional environment. A method is introduced and systematically applied by students to: resumes, cover-letters, memos...