Business Models

Preparing the Organization for Innovation and Planning

Program description: 



The Purpose of this Class is to enable students to:

  • Identify and become familiar with Business Models;
  • Understand the dynamics behind innovation;
  • Evaluate the value creation process;
  • Adapt the business model to the strategy.


Table of content

  1. The differences between business models and strategy.
  2. The "canvas" and the role of business models in capturing value through innovation.
  3. 4 Models built around ‘free’
  4. Introduction to the concepts of Red Ocean and Blue Ocean.
  5. Introduction to the "4 actions framework" for fundamental differentiation.
  6. Modelisation and Cash Flows.


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